A group of artists that emerged from the “Semitransparent Design” collective, Semitra developed an original design technique by interconnecting digital networks and real spaces. They received numerous advertising awards at the Cannes Lions International Advertising Festival, The Clio Awards, One Show, New York ADC, D&AD, and others.
The artists combine visual, programming and networking technology to create their imaginative works ranging from web-based art to installation, photography, imagery and other media/formats. Semitra's main activities to date include among others the “no flash photography allowed.” installation at NTT InterCommunication Center [ICC] in 2008 showcasing their self-developed “tFont” typeface with an added element of time, a workshop at the International Academy of Media Arts and Sciences [IAMAS] revolving around “tFont”, and film contributions to “Japanese Motion Graphic Creators 2009” (BNN)